In 2025, the whole of social media was flooded with Labubu dolls. However, now it appears the collectable plush toy industry has a new craze, a hyperrealistic charm toy, Mirumi. Created by Tokyo-based Yukai Engineering, Mirumi is more than just a toy; it is a charm robot.
Forget Labubu, meet Mirumi: Cost, inspiration and why the internet is hooked with this Japanese charm robot
