Forget Labubu, meet Mirumi: Cost, inspiration and why the internet is hooked with this Japanese charm robot
In 2025, the whole of social media was flooded with Labubu dolls. However, now it appears the collectable plush toy industry has a new craze, a hyperrealistic charm toy, Mirumi. Created by Tokyo-based Yukai Engineering, Mirumi is more than just a toy; it is a charm robot.

